Subscribe
Alert
Please keep in mind that merely contacting Nelson Mullins Riley & Scarborough LLP will not establish an attorney-client relationship. Nelson Mullins cannot represent you until the firm knows there would not be a conflict of interest, and the firm determines that it is otherwise able to accept the engagement. Accordingly, please do not send Nelson Mullins any information or documents until a formal attorney-client relationship has been established through an interview with an attorney and authorized in the form of an engagement letter from Nelson Mullins. Any information or documents sent prior to your receipt of an engagement letter cannot be treated as confidences, secrets or protected information of any nature. Clicking "Submit" acknowledges that you understand and agree with this notice.
Jay W. Fee
Partner
One Financial Center
Suite 3500
Boston, MA 02111
Suite 3500
Boston, MA 02111
jay.fee@nelsonmullins.com
Jay concentrates his practice in sports business law. He is co-chair of the firm's Sports & Entertainment Law Industry Group, which serves entities such as colleges and universities, corporations, professional sports franchises, franchise investors and owners, facility owners/operators, sponsors, developers, naming rights holders, regional broadcast networks, media rights holders, and sports executives. In addition, Jay...
Jay concentrates his practice in sports business law. He is co-chair of the firm's Sports & Entertainment Law Industry Group, which serves entities such as colleges and universities, corporations, professional sports franchises, franchise investors and owners, facility owners/operators, sponsors, developers, naming rights holders, regional broadcast networks, media rights holders, and sports executives. In addition, Jay represents corporations engaging in large sponsorship, licensing, and promotional rights agreements with sports leagues and endorsement agreements with entertainers and athletes that are incorporated within regional, national, and global marketing campaigns.
represents corporations engaging in large sponsorship, licensing, and promotional rights agreements with sports leagues and endorsement agreements with entertainers and athletes that are incorporated within regional, national, and global marketing campaigns.
Experience
The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.
Experience
- Negotiated NFL stadium naming rights agreement on behalf of a global automotive client.
- Represented a global consumer electronics company, completing negotiations on a multi-year national sponsorship agreement with the National Football League and other sponsorship agreements with 30 NFL franchises.
- Represented corporations and other entities engaged with PGA TOUR to secure Tournament Title Sponsorships, Official Marketing Partnerships, and licensing agreements.
- Negotiated naming rights to new NBA and NFL practice facilities for a southeastern US healthcare system.
- Completed a multi-media rights agreement with Learfield on behalf of a major northeast university.
- Represented a major California-based golf equipment company concerning matters relating to their sponsorship, advertising and marketing activities with professional golfers.
- Negotiated an NBA team jersey patch multi-year sponsorship agreement for a national digital healthcare company.
- Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities from Learfield/IMG College Communications.
- Counseled global footwear and apparel company concerning a return to NBA; NCAA compliance and the recruitment and signing of NBA draft selections as brand ambassadors.
- Negotiated global licensing and video game agreement on behalf of world’s highest ranked professional golfer with EA Sports.
- Advised a new sports league on establishment of a personal conduct policy and a protocol for performance enhancing substance testing and violation sanctions.
- Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1 racing teams, Major League Lacrosse, US Ski Team, MLS, and professional golf tournament sponsorships.
- Advised clients on a variety of legal implications such as brand protection and exclusivity related to sponsorship and licensing initiatives.
Previous Professional Experience
- Worked at another Boston law firm as a corporate real estate attorney where he negotiated large mitigation settlements for Boston property owners impacted by the Federal Highway Administration project, known as "Big Dig."
- Worked at Woolf Associates, a sports agency in Boston, as an NHLPA Certified Player Agent and a Director of the Hockey Division.
- Negotiated settlements for property owners threatened with eminent domain and the loss of businesses and buildings in New York City related to Columbia University's campus expansion.
Education
- Suffolk University Law School, JD, with honors (1986)
- University of Massachusetts Amherst, BA, Psychology, with honors (1977)
Admissions
- Massachusetts
Practice Areas
The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.
Experience
- Negotiated NFL stadium naming rights agreement on behalf of a global automotive client.
- Represented a global consumer electronics company, completing negotiations on a multi-year national sponsorship agreement with the National Football League and other sponsorship agreements with 30 NFL franchises.
- Represented corporations and other entities engaged with PGA TOUR to secure Tournament Title Sponsorships, Official Marketing Partnerships, and licensing agreements.
- Negotiated naming rights to new NBA and NFL practice facilities for a southeastern US healthcare system.
- Completed a multi-media rights agreement with Learfield on behalf of a major northeast university.
- Represented a major California-based golf equipment company concerning matters relating to their sponsorship, advertising and marketing activities with professional golfers.
- Negotiated an NBA team jersey patch multi-year sponsorship agreement for a national digital healthcare company.
- Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities from Learfield/IMG College Communications.
- Counseled global footwear and apparel company concerning a return to NBA; NCAA compliance and the recruitment and signing of NBA draft selections as brand ambassadors.
- Negotiated global licensing and video game agreement on behalf of world’s highest ranked professional golfer with EA Sports.
- Advised a new sports league on establishment of a personal conduct policy and a protocol for performance enhancing substance testing and violation sanctions.
- Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1 racing teams, Major League Lacrosse, US Ski Team, MLS, and professional golf tournament sponsorships.
- Advised clients on a variety of legal implications such as brand protection and exclusivity related to sponsorship and licensing initiatives.
Previous Professional Experience
- Worked at another Boston law firm as a corporate real estate attorney where he negotiated large mitigation settlements for Boston property owners impacted by the Federal Highway Administration project, known as "Big Dig."
- Worked at Woolf Associates, a sports agency in Boston, as an NHLPA Certified Player Agent and a Director of the Hockey Division.
- Negotiated settlements for property owners threatened with eminent domain and the loss of businesses and buildings in New York City related to Columbia University's campus expansion.
Media
Insights
| How Sponsors Can Reevaluate Contracts For Return Of Sports, Law 360 Sports and Betting, Co-Author (June 8, 2020) |
| COVID-19 and Sports Sponsorship Contracts, Lead1 Association, Co-Author (April 10, 2020) |
News
Recognitions
The bar rules of some states require that the standards for an attorney's inclusion in certain public accolades or recognitions be provided. When such accolades or recognitions are listed, a hyperlink is provided that leads to a description of the respective selection methodology.
- Boston Magazine Top Lawyers, Sports Law (2023)
- Claude M. Scarborough Pro Bono Award (2023)
- Selected among “100 Law Firms with Sports Law Practices You Need to Know About” by Hackney Publications (2022, 2023).
Professional Activities
- American Bar Association, Business Law Section
- Sports Lawyers Association
- Adjunct professor, Suffolk University Law School, "Sports and the Law" (covering issues such as NCAA eligibility rules and Title IX, Player/Agent relationships; Professional Contracts; Salary Arbitration; Antitrust Law; Collective Bargaining and Labor Law; Media Rights, Sponsorships; and Intellectual Property) (2011–2019)
Community
- Outside counsel for pro bono client, the Boston Arts Academy Foundation
- Original member of Board of Directors of the Cam Neely Foundation for Cancer Care, Inc., a Boston-based Foundation providing care and support to cancer patients and their families (1995–2015)
Jay concentrates his practice in sports business law. He is co-chair of the firm's Sports & Entertainment Law Industry Group, which serves entities such as colleges and universities, corporations, professional sports franchises, franchise investors and owners, facility owners/operators, sponsors, developers, naming rights holders, regional broadcast networks, media rights holders, and sports executives. In addition, Jay... represents corporations engaging in large sponsorship, licensing, and promotional rights agreements with sports leagues and endorsement agreements with entertainers and athletes that are incorporated within regional, national, and global marketing campaigns.
Experience
The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.Experience
- Negotiated NFL stadium naming rights agreement on behalf of a global automotive client.
- Represented a global consumer electronics company, completing negotiations on a multi-year national sponsorship agreement with the National Football League and other sponsorship agreements with 30 NFL franchises.
- Represented corporations and other entities engaged with PGA TOUR to secure Tournament Title Sponsorships, Official Marketing Partnerships, and licensing agreements.
- Negotiated naming rights to new NBA and NFL practice facilities for a southeastern US healthcare system.
- Completed a multi-media rights agreement with Learfield on behalf of a major northeast university.
- Represented a major California-based golf equipment company concerning matters relating to their sponsorship, advertising and marketing activities with professional golfers.
- Negotiated an NBA team jersey patch multi-year sponsorship agreement for a national digital healthcare company.
- Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities from Learfield/IMG College Communications.
- Counseled global footwear and apparel company concerning a return to NBA; NCAA compliance and the recruitment and signing of NBA draft selections as brand ambassadors.
- Negotiated global licensing and video game agreement on behalf of world’s highest ranked professional golfer with EA Sports.
- Advised a new sports league on establishment of a personal conduct policy and a protocol for performance enhancing substance testing and violation sanctions.
- Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1 racing teams, Major League Lacrosse, US Ski Team, MLS, and professional golf tournament sponsorships.
- Advised clients on a variety of legal implications such as brand protection and exclusivity related to sponsorship and licensing initiatives.
Previous Professional Experience
- Worked at another Boston law firm as a corporate real estate attorney where he negotiated large mitigation settlements for Boston property owners impacted by the Federal Highway Administration project, known as "Big Dig."
- Worked at Woolf Associates, a sports agency in Boston, as an NHLPA Certified Player Agent and a Director of the Hockey Division.
- Negotiated settlements for property owners threatened with eminent domain and the loss of businesses and buildings in New York City related to Columbia University's campus expansion.
Education
- Suffolk University Law School, JD, with honors (1986)
- University of Massachusetts Amherst, BA, Psychology, with honors (1977)
Admissions
- Massachusetts
Practice Areas
Industries
Insights
| How Sponsors Can Reevaluate Contracts For Return Of Sports, Law 360 Sports and Betting, Co-Author (June 8, 2020) |
| COVID-19 and Sports Sponsorship Contracts, Lead1 Association, Co-Author (April 10, 2020) |
News
The bar rules of some states require that the standards for an attorney's inclusion in certain public accolades or recognitions be provided. When such accolades or recognitions are listed, a hyperlink is provided that leads to a description of the respective selection methodology.
- Boston Magazine Top Lawyers, Sports Law (2023)
- Claude M. Scarborough Pro Bono Award (2023)
- Selected among “100 Law Firms with Sports Law Practices You Need to Know About” by Hackney Publications (2022, 2023).
- American Bar Association, Business Law Section
- Sports Lawyers Association
- Adjunct professor, Suffolk University Law School, "Sports and the Law" (covering issues such as NCAA eligibility rules and Title IX, Player/Agent relationships; Professional Contracts; Salary Arbitration; Antitrust Law; Collective Bargaining and Labor Law; Media Rights, Sponsorships; and Intellectual Property) (2011–2019)
- Outside counsel for pro bono client, the Boston Arts Academy Foundation
- Original member of Board of Directors of the Cam Neely Foundation for Cancer Care, Inc., a Boston-based Foundation providing care and support to cancer patients and their families (1995–2015)
Highlights from the Firm’s Insights
Fast Forward the Fintech Future
April 21, 2025
Opinion: Inflation Prices Hit Trademark Filings
April 14, 2025
Old North State Report - May 27, 2025
May 27, 2025
