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Manny Schoenhuber

Manny Schoenhuber

Partner

Heritage Plaza
1111 Bagby Street
Suite 2100
Houston, TX 77002
T 346.646.5530
M 832.977.7233
manny.schoenhuber@nelsonmullins.com
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Born and raised in Germany, Manny represents European investors, companies, and their subsidiaries in the United States. As their single contact through which to direct questions, Manny manages his clients´ legal matters across all the firm´s practice areas.

Manny is a frequent speaker, domestically and abroad, on legal aspects and conducting business in the U.S., and...

Born and raised in Germany, Manny represents European investors, companies, and their subsidiaries in the United States. As their single contact through which to direct questions, Manny manages his clients´ legal matters across all the firm´s practice areas.

Manny is a frequent speaker, domestically and abroad, on legal aspects and conducting business in the U.S., and the author of Mastering Market Entry: USA – The European´s Guide to Making It BIG in America. His mission is to help European companies and investors succeed in the U.S. by connecting them with the very best attorneys and business partners.

As a US-educated attorney with European roots, Manny provides added value to clients by understanding the cultural, societal, and organizational differences. He helps clients navigate through the US legal landscape and its "common-law-peculiarities" which are still considered “uncommon" to most Europeans.

Manny has served as a trusted advisor to companies and investors around the globe, including the following countries: Germany, Austria, Switzerland, The Netherlands, Belgium, Luxembourg, Denmark, Sweden, Turkey, France, Poland, Czech Republic, Slovenia, Estonia, Lithuania, Croatia, England, Italy, Portugal, and Spain. Manny is the Vertrauensanwalt of the German Consulate General Houston covering Texas, Louisiana, Arkansas, Oklahoma, and New Mexico.

A self-proclaimed, passionate "Transatlanticist,” Manny frequently travels to Europe to foster transatlantic cooperation, strengthen the EU-US partnership, and attract European business and investment to the US.

Prior to becoming a lawyer and quarterbacking the attorney-client relationship, Manny was a professional soccer goalkeeper in Germany and collegiate athlete in Florida.

Manny Schoenhuber

the author of Mastering Market Entry: USA – The European´s Guide to Making It BIG in America. His mission is to help European companies and investors succeed in the U.S. by connecting them with the very best attorneys and business partners.

As a US-educated attorney with European roots, Manny provides added value to clients by understanding the cultural, societal, and organizational differences. He helps clients navigate through the US legal landscape and its "common-law-peculiarities" which are still considered “uncommon" to most Europeans.

Manny has served as a trusted advisor to companies and investors around the globe, including the following countries: Germany, Austria, Switzerland, The Netherlands, Belgium, Luxembourg, Denmark, Sweden, Turkey, France, Poland, Czech Republic, Slovenia, Estonia, Lithuania, Croatia, England, Italy, Portugal, and Spain. Manny is the Vertrauensanwalt of the German Consulate General Houston covering Texas, Louisiana, Arkansas, Oklahoma, and New Mexico.

A self-proclaimed, passionate "Transatlanticist,” Manny frequently travels to Europe to foster transatlantic cooperation, strengthen the EU-US partnership, and attract European business and investment to the US.

Prior to becoming a lawyer and quarterbacking the attorney-client relationship, Manny was a professional soccer goalkeeper in Germany and collegiate athlete in Florida.

Experience

The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Languages

  • German

Representative Matters 

  • Serves as outside general counsel for European-owned companies and investors on cross-border legal matters
  • Assists European companies and investors with foreign direct investment and U.S. market entry, such as subsidiary set-up, governance, regulatory, financing, real estate, immigration, and employment
  • Counsels European companies in all aspects of the site selection process, including incentives and grants negotiations with U.S. state and local economic development authorities
  • Represents European companies and their U.S. subsidiaries in U.S. arbitration, state, and federal court

Publications 

  • US-Regierung: So macht Trump "Made in Germany" zum Makel, Handelsblatt (February 12, 2025)
  • Mastering Market Entry: USA – The European´s Guide to Making It BIG in America, author
  • Darum wollen immer mehr deutsche Firmen in den USA produzieren, Handelsblatt (November 8, 2024)
  • Beware of the American legal system – A Practical Overview, Deutscher Anwaltsspiegel (November 7, 2024)
  • Auswirkungen der US-Wahl auf deutsche Unternehmen, Deutscher Mittelstands-Bund (November 4, 2024)
  • So vermeiden deutsche Unternehmen kostspielige Fehlentscheidungen im Umgang mit den Besonderheiten des US-amerikanischen Rechtssystems, Frankfurter Allgemeine Zeitung (October 31, 2024)
  • US-Rechtssystem birgt Risiken für Exporteure, Lebensmittel Zeitung (October 18, 2024)
  • Vorsicht vor dem amerikanischen Rechtssystem, Deutscher Anwaltsspiegel (Deptember 4, 2024)
  • Gehaltskürzung für Manager: Wann sie rechtens sind, WirtschaftsWoche (August 10, 2024)
  • Die wichtigsten Fallstricke für deutsche Unternehmen, die in die USA expandieren, WirtschaftsWoche (August 6, 2024)
  • Anwalt zur US-Wahl: Unter Trump könnten deutsche Firmen „erheblich profitieren“, Frankfurter Rundschau (July 31, 2024)
  • Preventing Third Party Liabilities with Integrated Risk & Compliance Management, Horvath (June 17, 2024)
  • Markteintritt in den USA: Lang lebe der amerikanische Traum! Deutscher Mittelstandsbund (January 30, 2024)
  • Mit US Immobilien zur Green Card, Immobilien & Finanzierung (October 1, 2022)

Speaking Engagements 

  • USA Expansion Experts: Trusted USA Market Entry & Expansion Counseling, Presenter (2024 – present)
  • German-American Chamber of Commerce of the Southern U.S. – After the Presidential Election: What´s next for German businesses in the U.S.? Panelist (November 19, 2024)
  • Wirtschaftsrat der CDU – Markteintritt in den USA und die Präsidentschaftswahlen, Speaker (October 1, 2024)
  • Ministerium der Justiz des Landes Nordrhein-Westfalen & US-Generalkonsulat Düsseldorf – Regulation Overload: Ist die Normenvielfalt für Unternehmen im internationalen Wettbewerb noch zu bewältigen? Panelist (March 14, 2024)
  • Enterprise Europe Network – Doing Business in the United States: What You Need to Know about Entering the US Market, Panelist (February 22, 2024)
  • German-American Chamber of Commerce of the Southern U.S. – Southwestern Business Conference, Panelist (December 1, 2023)
  • Breaking Borders - Navigating the Complexities of Doing Business in the U.S., Speaker (May 25, 2023)
  • VDMA – Vertragsrecht und Produkthaftung: Fallstricke in den USA vermeiden, Speaker (May 24, 2023)
  • German-American Chamber of Commerce of the Southern U.S. – Current US Legislation: Valuable Insights for German Companies and Their U.S. Operations, Speaker (January 26, 2022)
The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Languages

  • German

Representative Matters 

  • Serves as outside general counsel for European-owned companies and investors on cross-border legal matters
  • Assists European companies and investors with foreign direct investment and U.S. market entry, such as subsidiary set-up, governance, regulatory, financing, real estate, immigration, and employment
  • Counsels European companies in all aspects of the site selection process, including incentives and grants negotiations with U.S. state and local economic development authorities
  • Represents European companies and their U.S. subsidiaries in U.S. arbitration, state, and federal court

Publications 

  • US-Regierung: So macht Trump "Made in Germany" zum Makel, Handelsblatt (February 12, 2025)
  • Mastering Market Entry: USA – The European´s Guide to Making It BIG in America, author
  • Darum wollen immer mehr deutsche Firmen in den USA produzieren, Handelsblatt (November 8, 2024)
  • Beware of the American legal system – A Practical Overview, Deutscher Anwaltsspiegel (November 7, 2024)
  • Auswirkungen der US-Wahl auf deutsche Unternehmen, Deutscher Mittelstands-Bund (November 4, 2024)
  • So vermeiden deutsche Unternehmen kostspielige Fehlentscheidungen im Umgang mit den Besonderheiten des US-amerikanischen Rechtssystems, Frankfurter Allgemeine Zeitung (October 31, 2024)
  • US-Rechtssystem birgt Risiken für Exporteure, Lebensmittel Zeitung (October 18, 2024)
  • Vorsicht vor dem amerikanischen Rechtssystem, Deutscher Anwaltsspiegel (Deptember 4, 2024)
  • Gehaltskürzung für Manager: Wann sie rechtens sind, WirtschaftsWoche (August 10, 2024)
  • Die wichtigsten Fallstricke für deutsche Unternehmen, die in die USA expandieren, WirtschaftsWoche (August 6, 2024)
  • Anwalt zur US-Wahl: Unter Trump könnten deutsche Firmen „erheblich profitieren“, Frankfurter Rundschau (July 31, 2024)
  • Preventing Third Party Liabilities with Integrated Risk & Compliance Management, Horvath (June 17, 2024)
  • Markteintritt in den USA: Lang lebe der amerikanische Traum! Deutscher Mittelstandsbund (January 30, 2024)
  • Mit US Immobilien zur Green Card, Immobilien & Finanzierung (October 1, 2022)

Speaking Engagements 

  • USA Expansion Experts: Trusted USA Market Entry & Expansion Counseling, Presenter (2024 – present)
  • German-American Chamber of Commerce of the Southern U.S. – After the Presidential Election: What´s next for German businesses in the U.S.? Panelist (November 19, 2024)
  • Wirtschaftsrat der CDU – Markteintritt in den USA und die Präsidentschaftswahlen, Speaker (October 1, 2024)
  • Ministerium der Justiz des Landes Nordrhein-Westfalen & US-Generalkonsulat Düsseldorf – Regulation Overload: Ist die Normenvielfalt für Unternehmen im internationalen Wettbewerb noch zu bewältigen? Panelist (March 14, 2024)
  • Enterprise Europe Network – Doing Business in the United States: What You Need to Know about Entering the US Market, Panelist (February 22, 2024)
  • German-American Chamber of Commerce of the Southern U.S. – Southwestern Business Conference, Panelist (December 1, 2023)
  • Breaking Borders - Navigating the Complexities of Doing Business in the U.S., Speaker (May 25, 2023)
  • VDMA – Vertragsrecht und Produkthaftung: Fallstricke in den USA vermeiden, Speaker (May 24, 2023)
  • German-American Chamber of Commerce of the Southern U.S. – Current US Legislation: Valuable Insights for German Companies and Their U.S. Operations, Speaker (January 26, 2022)

Media

Visit Insights

Recognitions

The bar rules of some states require that the standards for an attorney's inclusion in certain public accolades or recognitions be provided. When such accolades or recognitions are listed, a hyperlink is provided that leads to a description of the respective selection methodology.

Professional Activities

  • European American Chamber of Commerce Texas, Vice President of the Board of Directors (2024 – present)
  • American Council on Germany (ACG), Member (2021 – present)
  • German-American Chamber of Commerce of the Southern U.S. (GACC South), Member (2018 – present)
  • German-American Lawyers Association (DAJV), Member (2018 – present)

 

Born and raised in Germany, Manny represents European investors, companies, and their subsidiaries in the United States. As their single contact through which to direct questions, Manny manages his clients´ legal matters across all the firm´s practice areas.

Manny is a frequent speaker, domestically and abroad, on legal aspects and conducting business in the U.S., and... the author of Mastering Market Entry: USA – The European´s Guide to Making It BIG in America. His mission is to help European companies and investors succeed in the U.S. by connecting them with the very best attorneys and business partners.

As a US-educated attorney with European roots, Manny provides added value to clients by understanding the cultural, societal, and organizational differences. He helps clients navigate through the US legal landscape and its "common-law-peculiarities" which are still considered “uncommon" to most Europeans.

Manny has served as a trusted advisor to companies and investors around the globe, including the following countries: Germany, Austria, Switzerland, The Netherlands, Belgium, Luxembourg, Denmark, Sweden, Turkey, France, Poland, Czech Republic, Slovenia, Estonia, Lithuania, Croatia, England, Italy, Portugal, and Spain. Manny is the Vertrauensanwalt of the German Consulate General Houston covering Texas, Louisiana, Arkansas, Oklahoma, and New Mexico.

A self-proclaimed, passionate "Transatlanticist,” Manny frequently travels to Europe to foster transatlantic cooperation, strengthen the EU-US partnership, and attract European business and investment to the US.

Prior to becoming a lawyer and quarterbacking the attorney-client relationship, Manny was a professional soccer goalkeeper in Germany and collegiate athlete in Florida.

Experience

The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Languages

  • German

Representative Matters 

  • Serves as outside general counsel for European-owned companies and investors on cross-border legal matters
  • Assists European companies and investors with foreign direct investment and U.S. market entry, such as subsidiary set-up, governance, regulatory, financing, real estate, immigration, and employment
  • Counsels European companies in all aspects of the site selection process, including incentives and grants negotiations with U.S. state and local economic development authorities
  • Represents European companies and their U.S. subsidiaries in U.S. arbitration, state, and federal court

Publications 

  • US-Regierung: So macht Trump "Made in Germany" zum Makel, Handelsblatt (February 12, 2025)
  • Mastering Market Entry: USA – The European´s Guide to Making It BIG in America, author
  • Darum wollen immer mehr deutsche Firmen in den USA produzieren, Handelsblatt (November 8, 2024)
  • Beware of the American legal system – A Practical Overview, Deutscher Anwaltsspiegel (November 7, 2024)
  • Auswirkungen der US-Wahl auf deutsche Unternehmen, Deutscher Mittelstands-Bund (November 4, 2024)
  • So vermeiden deutsche Unternehmen kostspielige Fehlentscheidungen im Umgang mit den Besonderheiten des US-amerikanischen Rechtssystems, Frankfurter Allgemeine Zeitung (October 31, 2024)
  • US-Rechtssystem birgt Risiken für Exporteure, Lebensmittel Zeitung (October 18, 2024)
  • Vorsicht vor dem amerikanischen Rechtssystem, Deutscher Anwaltsspiegel (Deptember 4, 2024)
  • Gehaltskürzung für Manager: Wann sie rechtens sind, WirtschaftsWoche (August 10, 2024)
  • Die wichtigsten Fallstricke für deutsche Unternehmen, die in die USA expandieren, WirtschaftsWoche (August 6, 2024)
  • Anwalt zur US-Wahl: Unter Trump könnten deutsche Firmen „erheblich profitieren“, Frankfurter Rundschau (July 31, 2024)
  • Preventing Third Party Liabilities with Integrated Risk & Compliance Management, Horvath (June 17, 2024)
  • Markteintritt in den USA: Lang lebe der amerikanische Traum! Deutscher Mittelstandsbund (January 30, 2024)
  • Mit US Immobilien zur Green Card, Immobilien & Finanzierung (October 1, 2022)

Speaking Engagements 

  • USA Expansion Experts: Trusted USA Market Entry & Expansion Counseling, Presenter (2024 – present)
  • German-American Chamber of Commerce of the Southern U.S. – After the Presidential Election: What´s next for German businesses in the U.S.? Panelist (November 19, 2024)
  • Wirtschaftsrat der CDU – Markteintritt in den USA und die Präsidentschaftswahlen, Speaker (October 1, 2024)
  • Ministerium der Justiz des Landes Nordrhein-Westfalen & US-Generalkonsulat Düsseldorf – Regulation Overload: Ist die Normenvielfalt für Unternehmen im internationalen Wettbewerb noch zu bewältigen? Panelist (March 14, 2024)
  • Enterprise Europe Network – Doing Business in the United States: What You Need to Know about Entering the US Market, Panelist (February 22, 2024)
  • German-American Chamber of Commerce of the Southern U.S. – Southwestern Business Conference, Panelist (December 1, 2023)
  • Breaking Borders - Navigating the Complexities of Doing Business in the U.S., Speaker (May 25, 2023)
  • VDMA – Vertragsrecht und Produkthaftung: Fallstricke in den USA vermeiden, Speaker (May 24, 2023)
  • German-American Chamber of Commerce of the Southern U.S. – Current US Legislation: Valuable Insights for German Companies and Their U.S. Operations, Speaker (January 26, 2022)

Education

  • University of Houston Law Center, JD (2017)
    • Editor-in-Chief, Houston Journal of International Law
  • St. Leo University, BA, Business Administration and Management (2015)
    • All-American team captain and goalkeeper, men's soccer team

Admissions

  • Texas
  • U.S. District Court for the Eastern District of Texas
  • U.S. District Court for the Southern District of Texas
  • U.S. District Court for the Western District of Texas

Practice Areas

The bar rules of some states require that the standards for an attorney's inclusion in certain public accolades or recognitions be provided. When such accolades or recognitions are listed, a hyperlink is provided that leads to a description of the respective selection methodology.

  • European American Chamber of Commerce Texas, Vice President of the Board of Directors (2024 – present)
  • American Council on Germany (ACG), Member (2021 – present)
  • German-American Chamber of Commerce of the Southern U.S. (GACC South), Member (2018 – present)
  • German-American Lawyers Association (DAJV), Member (2018 – present)