Nelson Mullins’ team represented Exeter Image Holdings, a platform of Exeter Street Capital Partners, in a majority investment in Persona Signs (“Persona”), one of the largest national providers of commercial signage and lighting solutions to the hospitality, restaurant, convenience store, and corporate image sectors.

Persona, the second platform acquisition made my Exeter Image Holdings in 2021, joins with Triangle Sign & Service, to form one of the largest signage, lighting, and facility services companies in the US. The two companies will operate side-by-side under the name "Persona-Triangle." Both of the companies will leverage their expertise and deep industry relationships to broaden market reach, cross-sell each firm's unique competencies, and expand customer solutions.

The Nelson Mullins team representing Exeter Image Holdings in this deal and in the prior Triangle Sign acquisition included attorneys Tim Hodge, Daniel Fitzgerald, and Amanda Chong on M&A matters, Jim Bartling, Kelsie Willet, and Yoojin Shin on finance matters, Wells Hall, Reed Hollander, and Drew Hermiller on tax matters, and Jim Holmes on real estate matters. 

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