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Bailey Dukes

Bailey Dukes

Senior Associate

Liberty Center
151 Meeting Street
Suite 600
Charleston, SC 29401
T 843.534.4314
bailey.dukes@nelsonmullins.com
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Bailey practices in the areas of sports business law and business litigation with a focus on multi-media rights and sponsorships. She also has experience in advising athletic departments on name, image, and likeness best practices.

Bailey practices in the areas of sports business law and business litigation with a focus on multi-media rights and sponsorships. She also has experience in advising athletic departments on name, image, and likeness best practices.

Bailey Dukes

Experience

The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Previous Professional Experience 

  • Attorney, The Dukes Firm, LLC (Jan. 2021-March 2025)
  • Legal Extern, University of South Carolina Athletics, Columbia, SC (Sept. 2019-March 2020)
  • Corporate Legal Intern, National Football League, New York, NY (June 2019-August 2019)
  • Recruiting Assistant, Clemson Football, Clemson, SC (Sept. 2013-May 2017)

Representative Matters

  • Assisted in the establishment of an affiliated entity of a major university that was created to serve as an in-house multimedia rights company
  • Provided legal counsel to clients on various matters associated with sponsorship agreements, including brand protection and exclusivity issues
  • Drafted state legislation on name, image, and likeness (NIL) and provided interpretation and guidance to the athletic department on its implementation and compliance
The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Previous Professional Experience 

  • Attorney, The Dukes Firm, LLC (Jan. 2021-March 2025)
  • Legal Extern, University of South Carolina Athletics, Columbia, SC (Sept. 2019-March 2020)
  • Corporate Legal Intern, National Football League, New York, NY (June 2019-August 2019)
  • Recruiting Assistant, Clemson Football, Clemson, SC (Sept. 2013-May 2017)

Representative Matters

  • Assisted in the establishment of an affiliated entity of a major university that was created to serve as an in-house multimedia rights company
  • Provided legal counsel to clients on various matters associated with sponsorship agreements, including brand protection and exclusivity issues
  • Drafted state legislation on name, image, and likeness (NIL) and provided interpretation and guidance to the athletic department on its implementation and compliance

Professional Activities

  • Sports Lawyers Association

Bailey practices in the areas of sports business law and business litigation with a focus on multi-media rights and sponsorships. She also has experience in advising athletic departments on name, image, and likeness best practices.

Experience

The following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Previous Professional Experience 

  • Attorney, The Dukes Firm, LLC (Jan. 2021-March 2025)
  • Legal Extern, University of South Carolina Athletics, Columbia, SC (Sept. 2019-March 2020)
  • Corporate Legal Intern, National Football League, New York, NY (June 2019-August 2019)
  • Recruiting Assistant, Clemson Football, Clemson, SC (Sept. 2013-May 2017)

Representative Matters

  • Assisted in the establishment of an affiliated entity of a major university that was created to serve as an in-house multimedia rights company
  • Provided legal counsel to clients on various matters associated with sponsorship agreements, including brand protection and exclusivity issues
  • Drafted state legislation on name, image, and likeness (NIL) and provided interpretation and guidance to the athletic department on its implementation and compliance

Education

  • University of South Carolina Joseph F. Rice School of Law, JD, Dean's List (2020)
    • CALI Awards: Trial Advocacy, Securities Regulation, Principles of Labor Law, and Criminal Procedure
    • South Carolina Journal of International Law & Business, Alumni Development Editor
  • Clemson University, Calhoun Honors College, BS, Economics, cum laude (2017)

Admissions

  • South Carolina
  • North Carolina

Practice Areas

Industries

  • Sports Lawyers Association