Atlanta partner Mark VanderBroek spoke at an ABA Forum on Franchising in Miami, Florida. Topics covered included an overview of the right of publicity law, false endorsement claims under the Lanham Act, FTC endorsement rules, Item 18 of the franchise disclosure document--use of public figures, getting consent to use someone's identity, and endorsement agreements.
Tuesday, Nov. 15, 2016
These materials have been prepared for informational purposes only and are not legal advice. This information is not intended to create, and receipt of it does not constitute, an attorney-client relationship. Internet subscribers and online readers should not act upon this information without seeking professional counsel.