In this webinar hosted by the Association of National Advertisers, Nelson Mullins partner Jim Dudukovich will discuss the growing trend of lawsuits—not from the FTC as in years past—but directly from consumers. 

ALO Yoga is the latest brand targeted by consumers in a class action lawsuit that alleges failure to disclose paid endorsements on Instagram. The plaintiffs are seeking more than $150 million in damages from the brand and its influencer partners. 

The popular Gen Z retailer, Revolve, is facing a similar class action lawsuit which alleged that the brand’s social media marketing deceived over a million consumers when influencers posted product endorsements and did not disclose their material connection to the brand clearly and conspicuously, per FTC guidelines. The plaintiffs are seeking more than $50 million in damages from the brand and its influencer partners. Cases seeking up to $500 million in damages have also been brought against both Shein and the energy drink brand, Celsius.