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October 28, 2021

Continuing the FinTech University series, Nelson Mullins attorneys Richard LevinCraig Nazzaro, and Kevin Tran are presenting on digital assets. The webinar will discuss digital assets including Bitcoin, Ethereum, XRP, Dogecoin, other tokens, and NFTs.

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Experience

Following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Sports & Entertainment

  • Represented a global consumer electronics company, completing negotiations on multi-year national sponsorship agreements with the National Football League and other sponsorship agreements with multiple NFL franchises and several NFL star players
  • Negotiated promotional rights agreement with the PGA Tour on behalf of client expanding its marketing campaign through Asia
  • Currently represent well over a hundred college and university athletics departments spanning 28 states
  • Successfully defended and advised schools on NCAA and Title IX compliance matters
  • Negotiated NFL Stadium Naming Rights Agreement on behalf of a global automotive company
  • Developed legal aspects of master facilities plans worth hundreds of millions of dollars for Division I athletics departments
  • Drafted name, image and likeness (NIL) policies for universities and assisted with implementation
  • Offered legal public relations counsel for issues unique to college athletics programs
  • Secured naming rights to an NBA franchisee’s new practice facility and other promotional and sponsorship rights for a healthcare system client
  • Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1, NBA China, U.S. Ski Team, and PGA Tour tournament sponsorships
  • Negotiated official partnership and MLB league-wide promotional rights agreement on behalf of a client
  • Negotiated global licensing and video game agreement on behalf of world's highest ranked professional golfer with EA Sports
  • Completed an agreement for naming rights to the suite/club level of a new MLB ballpark
  • Represented several regional sports networks in connection with securing team media rights and distribution agreements
  • Advised a new sports league on establishment of a personal conduct policy and a protocol for a performance enhancing substance testing and violation sanctions
  • Negotiated global ambassadorship and sponsorship agreement on behalf of corporate client with highly ranked professional golfer
  • Advised and counseled the marine division of a large international corporation related to its sponsorship and marketing initiatives
  • Represented major international golf equipment company concerning matters relating to their sponsorship, advertising, and marketing activities with professional golfers
  • Negotiated exclusive broadcast advertising agreement for an NFL sponsor with NBC Sports Group
  • Represented North America's leading software company providing 50/50 raffle system to over 150 professional and collegiate sports stadiums and arenas
  • Counseled clients on proper usage of contests, sweepstakes, and social media platforms in connection with corporate advertising, marketing, and promotional campaigns
  • Counseled and advised an NHL franchise on a variety of business and legal matters
  • Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities
  • Negotiated a publishing agreement on behalf of a celebrity chef for a new cookbook 
  • Negotiated a celebrity endorsement with a luxury cruise line 
  • Counseled an independent record label on artist royalty structure and drafted label artist agreements 
  • Counseled a regional bank on social media engagement policies during height of the pandemic and social protests 
  • Counseled a large retail jeweler on advertising statements and promotions
  • Counseled a national fast casual dining chain on comparative advertising statements

Communications & Media

  • Represented buyers of controlling interests in leading direct broadcast satellite operator and satellite radio services provider
  • Represented buyer of communications company with regulatory authorizations in the United States and over 20 foreign countries
  • Represented major investor in multibillion-dollar cable television and broadband merger
  • Represented buyer of company providing cable and communications services in $1 billion+ transaction
  • Represented regional sports and national programming services in negotiations with all major distributors, professional baseball and hockey teams, and programming producers

Our experience helps you game plan in the high-stakes sports, entertainment, communications, and media industry.

The Sports, Entertainment, Communications & Media Team has the experience, depth, and business acumen to help clients navigate successful and profitable outcomes in these high-profile industries. Our attorneys have decades of experience with FCC, FTC, and other relevant agencies in handling transactions and complying with rules. 

We have extensive experience serving as trusted business partners to college athletics departments from Division I to Division III on Title IX and NCAA compliance strategies, legal aspects of athletics strategic planning initiatives, name image and likeness (NIL), internal investigations, and litigation. We also lead external due diligence projects and work with universities and their athletics departments on construction and facilities projects, intellectual property and licensing issues, revenue generation strategies, litigation avoidance strategies, and NCAA compliance.

Whether a client is a media company seeking to acquire sports content, a corporation engaging a league or team for a sponsorship, a company securing venue naming rights, or a professional athlete seeking to maximize revenue-producing opportunities, the Nelson Mullins Sports, Entertainment, Communications & Media Team is well equipped to structure and secure a winning result. 

Our experience includes

Sports & Entertainment

  • Structuring and negotiating venue-naming rights agreements
  • Negotiating and preparing deal documents with distributors, programming producers, sports teams, and other agencies
  • Securing and licensing league and team trademarks for use in regional and national advertising and marketing campaigns
  • Negotiating endorsement branding and marketing agreements for both professional athletes and companies
  • Protecting client brands within sponsorship and promotional relationships
  • Counseling clients on FCC and FTC guidelines and compliance
  • Advising and negotiating marketing and sponsorship agreements with the PGA Tour and leagues such as the NFL, MLB, NBA, and NHL and their member franchises
  • Leading external due diligence projects and working with universities and their athletics departments on construction and facilities projects, intellectual property and licensing issues including NIL, revenue generation strategies, litigation avoidance strategies, and NCAA compliance
  • Structuring and negotiating consumer product licensing agreements
  • Defending universities when they face Title IX complaints, NCAA inquiries, or other legal actions in litigation and helping them navigate through government investigations and NCAA investigations
  • Assisting in structuring and negotiating event marketing agreements
  • Offering legal public relations counsel for issues unique to college athletics programs
  • Counseling regarding proper usage and protection of copyrights and trademarks
  • Structuring protections from ambush marketing tactics
  • Performing Title IX investigations
  • Advising and ensuring legal compliance related to sweepstakes and contests
  • Reviewing and updating existing client agreements with current best practices and policies

Communications & Media

  • Structuring communications, entertainment, and media transactions and obtaining state and federal regulatory approvals
  • Interacting with regulators and addressing regulatory issues and disputes
  • Resolving disputes through arbitration or in court
  • Advising on proper integration of social media in all advertising

Clients using our services in the sports, entertainment, communications, and media industry include

Sports & Entertainment Entities

  • Well over a hundred college and university athletics departments spanning 28 states
  • Regional sports networks
  • Title sponsors to professional golf tournaments
  • Sports equipment manufacturers
  • Sports technology companies
  • An international youth sports training company
  • Professional sports agencies and agents 
  • Professional sports franchises
  • Sports fantasy and gaming businesses
  • Sports apparel manufacturers and retailers 
  • Independent record labels 

Corporate Clients Engaging in the Sports Industry

  • A global automotive manufacturer
  • Healthcare institutions and insurers
  • A global consumer electronics company
  • A global tire manufacturer

Individuals

  • Professional athletes
  • College athletes taking advantage of name image and likeness (NIL) opportunities
  • Celebrities in myriad entertainment fields
  • Social media influencers
  • Authors 

Clients We Assist in Communications & Media

  • Owner of the leading satellite radio services provider
  • Telecommunications companies
  • Communications tower companies, wireless communication service providers, and broadcasting networks

Interdisciplinary team to serve your many different needs

Our Sports, Entertainment, Communications & Media Team includes a diverse group of experienced attorneys who can handle the many different matters that arise in sports, entertainment, communications, and media law. The team includes attorneys engaged in the following areas of practice

  • Sports Law
  • Communications
  • Entertainment
  • Media 
  • Corporate
  • Mergers and Acquisitions
  • Labor and Employment
  • Higher Education
  • Advertising, Licensing, and Sponsorships
  • Media
  • Technology
  • Intellectual Property
  • Data Security
  • Litigation
  • Antitrust
  • Title IX
  • Tax
  • Finance and Lending
  • Real Estate

Following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

Sports & Entertainment

  • Represented a global consumer electronics company, completing negotiations on multi-year national sponsorship agreements with the National Football League and other sponsorship agreements with multiple NFL franchises and several NFL star players
  • Negotiated promotional rights agreement with the PGA Tour on behalf of client expanding its marketing campaign through Asia
  • Currently represent well over a hundred college and university athletics departments spanning 28 states
  • Successfully defended and advised schools on NCAA and Title IX compliance matters
  • Negotiated NFL Stadium Naming Rights Agreement on behalf of a global automotive company
  • Developed legal aspects of master facilities plans worth hundreds of millions of dollars for Division I athletics departments
  • Drafted name, image and likeness (NIL) policies for universities and assisted with implementation
  • Offered legal public relations counsel for issues unique to college athletics programs
  • Secured naming rights to an NBA franchisee’s new practice facility and other promotional and sponsorship rights for a healthcare system client
  • Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1, NBA China, U.S. Ski Team, and PGA Tour tournament sponsorships
  • Negotiated official partnership and MLB league-wide promotional rights agreement on behalf of a client
  • Negotiated global licensing and video game agreement on behalf of world's highest ranked professional golfer with EA Sports
  • Completed an agreement for naming rights to the suite/club level of a new MLB ballpark
  • Represented several regional sports networks in connection with securing team media rights and distribution agreements
  • Advised a new sports league on establishment of a personal conduct policy and a protocol for a performance enhancing substance testing and violation sanctions
  • Negotiated global ambassadorship and sponsorship agreement on behalf of corporate client with highly ranked professional golfer
  • Advised and counseled the marine division of a large international corporation related to its sponsorship and marketing initiatives
  • Represented major international golf equipment company concerning matters relating to their sponsorship, advertising, and marketing activities with professional golfers
  • Negotiated exclusive broadcast advertising agreement for an NFL sponsor with NBC Sports Group
  • Represented North America's leading software company providing 50/50 raffle system to over 150 professional and collegiate sports stadiums and arenas
  • Counseled clients on proper usage of contests, sweepstakes, and social media platforms in connection with corporate advertising, marketing, and promotional campaigns
  • Counseled and advised an NHL franchise on a variety of business and legal matters
  • Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities
  • Negotiated a publishing agreement on behalf of a celebrity chef for a new cookbook 
  • Negotiated a celebrity endorsement with a luxury cruise line 
  • Counseled an independent record label on artist royalty structure and drafted label artist agreements 
  • Counseled a regional bank on social media engagement policies during height of the pandemic and social protests 
  • Counseled a large retail jeweler on advertising statements and promotions
  • Counseled a national fast casual dining chain on comparative advertising statements

Communications & Media

  • Represented buyers of controlling interests in leading direct broadcast satellite operator and satellite radio services provider
  • Represented buyer of communications company with regulatory authorizations in the United States and over 20 foreign countries
  • Represented major investor in multibillion-dollar cable television and broadband merger
  • Represented buyer of company providing cable and communications services in $1 billion+ transaction
  • Represented regional sports and national programming services in negotiations with all major distributors, professional baseball and hockey teams, and programming producers
  • Substantial engagement by partners with industry-specific experience
  • Extensive knowledge of evolving best practices, trends, and precedents
  • Multi-disciplinary team with a practical, business mindset for solving problems and achieving objectives
  • Responsive services delivered within demanding turn-around timelines
  • Cost-efficient staffing models with cost predictability

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