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Nelson Mullins COVID-19 Resources

Nelson Mullins is continuing to monitor developments related to COVID-19, including guidance from the Centers for Disease Control and various federal, state, and local government authorities. The firm is taking appropriate precautionary actions and has implemented plans to ensure the continuation of all firm services to clients from both in office and remote work arrangements across our 25 offices. 

In addition, click the link below to access extensive resources to address a wide variety of topics resulting from the virus, in general and by industry,  including topics such as essential businesses, force majeure, business interruption insurance, CARES Act and FFCRA, and others. 

Nelson Mullins COVID-19 Resources

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March 20, 2020

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Experience

Following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

  • Represented a global consumer electronics company, completing negotiations on multi-year national sponsorship agreements with the National Football League and other sponsorship agreements with multiple NFL franchises and several NFL star players
  • Negotiated promotional rights agreement with the PGA TOUR on behalf of client expanding its marketing campaign through Asia
  • Negotiated NFL Stadium Naming Rights Agreement on behalf of a global automotive company
  • Secured naming rights to an NBA Franchisee’s new practice facility and other promotional and sponsorship rights for a healthcare system client
  • Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities from IMG College and Learfield Communications
  • Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1, NBA China, US Ski Team, and PGA TOUR tournament sponsorships
  • Negotiated Official Partnership and MLB League-wide promotional rights agreement on behalf of a client
  • Negotiated global licensing and video game agreement on behalf of world's highest ranked professional golfer with EA Sports
  • Completed an agreement for naming rights to the suite/club level of a new MLB ballpark
  • Represented several Regional Sports Networks in connection with securing team media rights and distribution agreements
  • Advised a new sports league on establishment of a personal conduct policy and a protocol for a performance enhancing substance testing and violation sanctions
  • Negotiated global ambassadorship and sponsorship agreement on behalf of corporate client with highly ranked professional golfer
  • Advised and counseled the marine division of a large international corporation related to its sponsorship and marketing initiatives
  • Represented major international golf equipment company concerning matters relating to their sponsorship, advertising, and marketing activities with professional golfers
  • Negotiated exclusive broadcast advertising agreement for an NFL sponsor with NBC Sports Group
  • Represented North America's leading software company providing 50/50 raffle system to over 150 professional and collegiate sports stadiums and arenas
  • Counseled clients on proper usage of contests, sweepstakes, and social media platforms in connection with corporate advertising, marketing, and promotional campaigns
  • Counseled and advised an NHL Franchise on a variety of business and legal matters

Our experience helps you game plan in the high-stakes sports industry

The Sports Law Group has the experience, depth, and business acumen to help clients confront challenges, navigate obstacles, and achieve success. Whether a client is a media company seeking to acquire sports content, a corporation engaging a league or team for a sponsorship, a company securing venue naming rights, or a professional athlete seeking to maximize revenue-producing opportunities, the Nelson Mullins Sports Law Group is well equipped to structure and secure a winning result.

We help our clients

  • Structure and negotiate venue-naming rights agreements
  • Secure and license league and team trademarks for use in regional and national advertising and marketing campaigns
  • Protect client brands within sponsorship and promotional relationships
  • Negotiate endorsement branding and marketing agreements for both professional athletes and companies
  • Counsel clients on FCC and FTC guidelines and compliance
  • Advise on proper integration of social media in all advertising
  • Advise and negotiate marketing and sponsorship agreements with the PGA Tour and leagues such as the NFL, MLB, NBA, and NHL and their member franchises
  • Structure and negotiate consumer product licensing agreements
  • Assist in structuring and negotiating event marketing agreements
  • Counsel regarding proper usage and protection of copyrights and trademarks
  • Structure protections from ambush marketing tactics
  • Perform Title IX investigations
  • Advise and insure legal compliance related to sweepstakes and contests
  • Review and update existing client agreements with current best practices and policies

Clients using our services in the sports industry include

  • A global automotive manufacturer
  • Healthcare institutions and insurers
  • Colleges and universities
  • Regional sports networks
  • Sports equipment manufacturers
  • Professional athletes
  • A global consumer electronics company
  • Sports technology companies
  • An international youth sports training company
  • Professional sports agencies and agents
  • Professional sports franchises
  • Sports fantasy and gaming businesses

Interdisciplinary team to serve your many different needs

Our Sports Law Group includes a diverse group of experienced attorneys who can handle the many different matters that arise in sports law and beyond.  The Group includes attorneys engaged in the following areas of practice

  • Sports Law
  • Corporate
  • Mergers and Acquisitions
  • Labor and Employment
  • Advertising, Licensing, and Sponsorships
  • Media
  • Technology
  • Intellectual Property
  • Data Security
  • Litigation
  • Antitrust
  • Title IX
  • Tax
  • Finance and Lending
  • Real Estate

Following is a selected sampling of matters and is provided for informational purposes only. Past success does not indicate the likelihood of success in any future matter.

  • Represented a global consumer electronics company, completing negotiations on multi-year national sponsorship agreements with the National Football League and other sponsorship agreements with multiple NFL franchises and several NFL star players
  • Negotiated promotional rights agreement with the PGA TOUR on behalf of client expanding its marketing campaign through Asia
  • Negotiated NFL Stadium Naming Rights Agreement on behalf of a global automotive company
  • Secured naming rights to an NBA Franchisee’s new practice facility and other promotional and sponsorship rights for a healthcare system client
  • Counseled global automotive company in connection with the acquisition of promotional and multi-media rights to several colleges and universities from IMG College and Learfield Communications
  • Counseled clients concerning business and legal considerations relating to agreements with sports properties such as Formula 1, NBA China, US Ski Team, and PGA TOUR tournament sponsorships
  • Negotiated Official Partnership and MLB League-wide promotional rights agreement on behalf of a client
  • Negotiated global licensing and video game agreement on behalf of world's highest ranked professional golfer with EA Sports
  • Completed an agreement for naming rights to the suite/club level of a new MLB ballpark
  • Represented several Regional Sports Networks in connection with securing team media rights and distribution agreements
  • Advised a new sports league on establishment of a personal conduct policy and a protocol for a performance enhancing substance testing and violation sanctions
  • Negotiated global ambassadorship and sponsorship agreement on behalf of corporate client with highly ranked professional golfer
  • Advised and counseled the marine division of a large international corporation related to its sponsorship and marketing initiatives
  • Represented major international golf equipment company concerning matters relating to their sponsorship, advertising, and marketing activities with professional golfers
  • Negotiated exclusive broadcast advertising agreement for an NFL sponsor with NBC Sports Group
  • Represented North America's leading software company providing 50/50 raffle system to over 150 professional and collegiate sports stadiums and arenas
  • Counseled clients on proper usage of contests, sweepstakes, and social media platforms in connection with corporate advertising, marketing, and promotional campaigns
  • Counseled and advised an NHL Franchise on a variety of business and legal matters
  • Substantial engagement by partners with industry-specific experience
  • Extensive knowledge of evolving best practices, trends, and precedents
  • Multi-disciplinary team with a practical, business mindset for solving problems and achieving objectives
  • Responsive services delivered within demanding turn-around timelines
  • Cost-efficient staffing models with cost predictability

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