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Marketing Efforts Earn Nelson Mullins' Poliakoff
Excellence in Marketing Award

PoliakoffOct. 10, 2011 -- Nelson Mullins Charleston associate Eli Poliakoff has received the Firm's Edward W. Mullins, Jr., Excellence in Marketing Award, in recognition of his service to Firm clients in new, cutting-edge legal issues in healthcare law and Medicare compliance issues. 

Mr. Poliakoff advises Firm clients regarding new Medicare Secondary Payer ("MSP") compliance requirements, including Medicare reporting rules, MSP billing guidelines, and Medicare issues for litigants or prospective litigants. He assists a wide spectrum of the Firm's clients on MSP requirements, including healthcare providers, medical device manufacturers, entities subject to product recalls, and product liability and asbestos defendants. He is a frequent author and speaker on MSP-related issues and compliance strategies.

In addition, Mr. Poliakoff has identified emerging legal requirements in the healthcare industry resulting from federal healthcare reform and the 2009 Stimulus Act. He is a resource for clients throughout the firm on recent changes to the Health Insurance Portability and Accountability Act (HIPAA) and on new requirements regarding technology and health information privacy. He regularly advises Firm attorneys and clients on strategies to comply with new HIPAA requirements and designs HIPAA/health information privacy training programs and policies for Firm clients. Mr. Poliakoff also advises clients on new legal considerations related to the selection and implementation of electronic health records systems, including recently implemented health information exchanges between healthcare providers.

Outside the healthcare arena, Mr. Poliakoff counsels clients on compliance with the Department of Homeland Security's Transportation Worker Identification Credential (TWIC) program, a federal license for access to Port facilities in the United States. He is a frequent speaker on the TWIC program.

Active in the community, Mr. Poliakoff serves on the Board of Directors of the Harvard Alumni Association as the representative from the Carolinas.  He serves on the Charleston Municipal Election Commission and the Charleston Redevelopment Fund by appointment of Charleston Mayor Joe Riley.

"Eli understands that our clients expect the Firm to be knowledgeable regarding emerging legal issues, and Eli has been a firmwide resource for our clients," said Columbia partner Gus Dixon, who chairs the Marketing and Planning Committee. "Eli's hard work and service to clients exemplifies the spirit of this award and makes Eli a worthy recipient." 

The award is named for Edward W. Mullins, Jr., a senior partner with Nelson Mullins who joined the Firm in 1959. Mr. Mullins, who served as the Firm's chairman from 1997-2000, has long set an example with his client development efforts. The award is given to an associate for outstanding client development, community involvement, or various intangibles that advance the individual or the Firm's overall marketing efforts. 

Nelson Mullins, established in 1897, has more than 420 attorneys practicing from offices in Atlanta, Boston, Charleston, Charlotte, Columbia, Greenville, Myrtle Beach, Raleigh, Tallahassee, Washington, and Winston-Salem. For more information on the Firm, go to www.nelsonmullins.com, or call 803.255.9794.