2012 Motor Vehicle Dealership Law Seminar series, "The Building Blocks of Effective Market Representation" - Atlanta, Georgia
Jim Anderson, Urban Science, and Dean Bunch, Nelson Mullins, are pleased to invite you to the complimentary 2012 Motor Vehicle Dealership Law Seminar series, “The Building Blocks of Effective Market Representation."
- Detroit, Michigan on Monday, October 8 - RSVP
- Atlanta, Georgia on Tuesday, October 9 - RSVP
- Seal Beach, California on Thursday, October 11- RSVP
Since our last seminar in 2009, we have experienced the upturn in the economic cycle and it has been an interesting journey. Setting your global network strategy and managing your network for long term growth during this automotive industry cycle has been met with cautious optimism.
This year’s event will bring together a select group of automotive corporate and field network planning staff and general counsel to discuss business objectives, time-tested objective data analysis techniques and the legal aspects of managing network performance. This will include tools and techniques needed to optimize sales through the balancing of performance (both dealer and OEM) and profitability.
We will discuss broad themes such as how to set and leverage standards to optimize network performance, managing the legal aspects that assist you in resolving issues facing your dealer network, and new ideas in data analysis and network planning to ensure you're getting the most out of your dealer network. This will be illustrated through discussions of approaches that have worked well in the past. Specific discussion topics include:
- Construction of primary market areas: The critical first step in the process
- Dealer Sales Performance: Evaluating a dealer’s sales by a uniformly applied, conservative standard
- Performance Incentives: Acknowledgement through bonus programs
- Evaluation of Dealer Service Effectiveness: Measuring a dealer’s success in taking advantage of service opportunity
- Identification of Opportunity: A process for uncovering dealers who are not taking advantage of the available opportunity
- The Fork in the Road: “We have a problem. Add? Terminate? Relocate?”
- Terminating Dealers: Measuring sales performance to reveal inadequacies
- Facilities Standards: Implementing and managing programs
- The Dealership Landscape: Understanding changes from 2008 to 2011