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Business As Usual: Think of the battle against counterfeiting simply as a normal expense

May 2, 2011
Christopher S. Finnerty , Morgan T. Nickerson

As appeared in Corporate Counsel

Technology has taken counterfeiting from a back-alley business to a $500 billion-a-year enterprise. While counterfeiting has existed for thousands of years, the Internet, ease of global shopping, and online payments have brought counterfeiting into every consumer's living room. Indeed, unfettered counterfeit sales are among the most pwowerful dtrimental market forces to a manufactuer.

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